3 Ways to Power Direct Bookings

1. Show the benefits of booking directly Why should I book directly ? Answer this question in your customer’s mind and you will increase your direct bookings. Use some subtle “book direct” images and text to show that booking directly on your website is the best thing that guests can do. Customers need to be […]

3 Ways to Boost Direct Bookings

Direct bookings save commission and are much less likely to cancel. The more direct bookings you get the more money and time you are saving. 1) Make sure you offer the best deal. Research has shown again and again that customers will choose to book direct where the price is the same or better. Proving […]

Promo Codes upgraded for more direct bookings

Thousands of properties have already benefited from freetobook’s promo codes so we have made them even better. You can set up as many promo codes as you like to target more customer segments and drive up your direct bookings. Now with the new upgrades you can also; 1) Restrict the promo codes to apply on […]

Direct Bookings vs OTA Bookings

Grow your direct bookings whilst using the OTAs How much more of the “booking cake” can the OTAs (Online Travel Agents) take and how much bigger is the online booking sphere getting? They’re both interesting questions we continue to ask ourselves with a view to helping independent properties generate more direct bookings and reduce commission […]

Great, Gratis and Glorious digital marketing ideas to boost direct sales

Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications. Frederic recently attended the EyeForTravel event in Miami as a speaker, panelist and participant to the 2015 edition of Online Marketing Strategies in Travel. Here Frederic […]

Does Your Website Tell Customers WHY They Should Book Directly ?

Does Your Website Tell Customers WHY They Should Book Directly ? We were chatting with one freetobook customer this week who was alarmed at the growing number of rooms sold via booking.com rather than her own website and to make matters worse, a returning customer had re-booked using the OTA! With a few clicks all became […]

TripAdvisor direct bookings TripConnect explained

Many accommodation businesses are confused about TripAdvisor’s direct bookings, are you one them?  Let’s try to explain, so find a nice quiet spot to sit down with a glass or mug of your favourite drink. In the last year TripAdvisor has changed its business model a number of times leaving many potential customers confused and even […]

TripAdvisor book now button for direct bookings

Direct commssion free bookings on Trip Advisor Just mention the name “TripAdvisor” to independent businesses and you are guaranteed to get some interest. Businesses have to take a pragmatic view when considering what tools and partners they need to make themselves more successful. TripAdvisor is without doubt a very powerful influencer for your customers because […]

How To Increase Your Direct Bookings

Get more direct bookings Always on the lookout for great practice, I spent some time on the website of one of our customers in Thailand. Tom, from the Crystal Bay Beach Resort, had just sent a great testimonial saying how freetobook had increased his website conversion (thanks Tom – see below.) So I wanted to […]

Hotel Bonanza 8 percent

Hotel Bonanza is a new Online Travel Agent (OTA) with a strategy of offering a lower commission for accommodation owners and a discount to guests. They have set their commission at 8% so you will find them considerably cheaper than the current dominant OTAs. Freetobook is a family run company so our loyalty is firmly […]