Monthly Archives: July 2017

3 Things to learn from Hilton CEO

High levels of cancellation, high commissions from Online Travel Agencies (OTAs) and competition from Airbnb are big issues that a giant chain like Hilton have in common with independent owners. In a recent interview, the CEO of Hilton talked about … Continue reading

Posted in bookings, marketing, online, OTAs, sales, technology, tips | Tagged , , , , , | 6 Comments

3 Ways to Power Direct Bookings

1. Show the benefits of booking directly Why should I book directly ? Answer this question in your customer’s mind and you will increase your direct bookings. Use some subtle “book direct” images and text to show that booking directly … Continue reading

Posted in booking button, bookings, digital marketing, marketing, OTAs, sales, savings, tips, website, widget | Tagged , , , , , , | 4 Comments