5 Ways to make your website user-friendly

User friendly websites
User friendly websites

We are always trying to help our customers increase their direct bookings. Although there is not one simple answer to achieving that (i.e. social media marketing works for some properties, whilst others might find special offers increase their website bookings), one key thing that applies to all is having an easily-navigated, user-friendly website. So, here are a few helpful tips

1. Use a simple and readable font for your website. We all love the fancy fonts, but you must remember your font should be web-friendly and easy on the eye.

2. Your “Book Now” button e.g. your Search Availability should be visible on every page of your website without having to scroll down (above the fold).

Visitors should see it without having to look for it i.e. place your Search Availability at the top or the right-hand/left-hand side bar of your Home Page. Remember, your booking button must be on ALL pages of your website and ideally in the same place. Doing this makes it easy to find.

Take a look at how the Coila Guest House do it, it’s in the top menu on all pages and again on the content pages. By all means be creative but also give a consistent structure to help customers find your availability and book.

3. Each click you ask a customer to make reduces your bookings. So don’t hide your “Search Availability” button under your Accommodation or Tariffs menu. Many will leave a website in less than a minute after they have landed on the Home Page because they can’t find what they need. Visitors are looking to check your rates and availability, don’t bury it behind another click.

4. Remember, when you make any changes to your website spend a little time checking that  all your links and buttons are working properly. Why not ask a friend to do a booking and tell you how they found it.

5. If you are active on social media then place your social media icons in a visible place. If you are on Facebook/Twitter/Instagram put a link to those pages on your Home Page at the top to avoid having customers scroll down to search for them. The Auchlea B&B  has their social media buttons well placed on their Home Page.

 

As you can see these are simple, easy ideas that everyone can try in order to make their websites more booking-friendly. Let us know how they work for you in the comment section below.

Scottish Thistle Awards 2017

The 2016/2017 Scottish Thistle Awards were held on 16th March at the Edinburgh International Conference Centre. As usual, the category freetobookers did best was Most Hospitable B&B/Guest House. We are happy to announce that this year at the Scotland’s tourism Oscars, Brookford B&B, a freetobook user, has won the national award for Most Hospitable B&B/Guest House. Congratulations!

We asked them for a short comment and here is what they said:

“We are completely elated to have our efforts recognised in this way. To be honest, being the first time we had entered the competition, we had no expectations about winning the Regional final let alone winning the National title too.

To us, hospitality comes naturally and is all about treating our guests and recognising their needs as we would close friends whom we have invited to stay with us.

It is without a doubt that working with freetobook has played a major part in our success by helping create a good first impression with its seamless booking process and ease of use for both our clients and ourselves, thank you.” – Brookford B&B

We also have two regional finalists in the same category – Newton Farm Holidays
and Barony House Edinburgh.

Scotland’s Best B&Bs, which is using freetobook as a Together Group was a regional finalist in the Working Together for Tourism category. Congratulations again to all of you!

Scottish Thistle awards 2017/2018 entries are now open. Good luck to everyone who is going to enter this year! Also earlier this year many freetobook customers from all corners of the world scooped up top awards from TripAdvisor at the 2017 TripAdvisor Travellers’ Choice awards