Direct bookings save commission and are much less likely to cancel. The more direct bookings you get the more money and time you are saving.
1) Make sure you offer the best deal.
Research has shown again and again that customers will choose to book direct where the price is the same or better. Proving that we are naturally attracted to the idea of booking direct, believing we will get better options, better customer service and are more likely to get an upgrade.
Offering the lowest rate is critical, even if it is the same as any other rates offered.
2) Reward direct bookings
When customers do book direct you should look at ways to reward them. Typical rewards can include a discount on their next stay via promo codes. It’s also a great idea to make a reward during their stay, this will depend on your circumstance but might include something like a room upgrade, free wi-fi or a free breakfast.
Get creative and invent original rewards for direct booking, it helps you stand out.
3) Show the benefits of booking direct clearly
Customers visiting your website want to know what to expect when they stay with you but they also need to know that you want their booking direct. They will have visited many other websites and you want them to be persuaded when they are on your website. Displaying a neat little “Best Price Guarantee” on your website will go a long way to increasing direct bookings.
We have created a small selection of Book Direct images, try one or design your own.