At 12% TripAdvisor’s Instant Booking connection has a lower commission than big online travel agents. Is it time you looked into how to get your share ?
Why not start by checking out your own listing on TripAdvisor to see how they promote the booking links. You can’t fail to notice that visitors are asked for dates of stay and encouraged to search and book.
The connection to TripAdvisor through your freetobook diary is free (you do have to pay TripAdvisor).
6 Advantages to TripAdvisor Instant Booking
1) Lower commission, from 12%
2) You only pay commission on completed bookings
3) No upfront costs, no signup costs, no fees from freetobook
4) You receive all of the customer’s direct details, including email address
5) Simple to do, just login to TripAdvisor and connect
6) You don’t need a Business Listing to get these TripAdvisor bookings
The connection simple, just activate it in your TripAdvisor account to enable direct bookings on your TripAdvisor page. If you already have a freetobook account you don’t even need to contact us.
Most of freetobook’s benefits are free with a few optional charged services, find a complete list of our charges on our pricing page, what does freetobook cost ?
Increasing direct bookings is the priority and we certainly help thousands of businesses grow theirs. The next priority is to ensure you have a good mix of other booking sources so you don’t have all your eggs in one basket. Too many bookings from one source creates a risk to your business.
If almost all your bookings come in from Bookingcom or Expedia there’s a danger of a single source being too dominant and any business knows that securing future success requires a healthy spread of bookings.
What if you were to fall out with your single biggest source of bookings, do you have any alternatives? Perhaps they decide to implement something you disagree with, do you have another source as back-up? These are valid questions that could affect the sustainability of your business.
You also need to consider that each agent has their very own customer database and by working with a variety of them you maximise your exposure to potential new customers. If for example you only work with Expedia, you’ll only get Expedia customers and that will limit your business.
A good healthy business mix includes plenty of direct bookings alongside a diversified strategy with Bookingcom and Expedia, but make sure you have a plan to increase direct bookings.