Monthly Archives: July 2015

Great, Gratis and Glorious digital marketing ideas to boost direct sales

Our guest blog and interview is with Frederic Gonzalo, founder of Gonzo Marketing. With over 19 years of experience in the travel and tourism sphere, he is passionate about marketing and communications. Frederic recently attended the EyeForTravel event in Miami as … Continue reading

Posted in digital marketing, facebook, marketing, mobile, online, OTAs, sales, social media, technology, tips, tourism, TripAdvisor, website, winning strategies | Tagged , , , , , , | Leave a comment

Does Your Website Tell Customers WHY They Should Book Directly ?

Does Your Website Tell Customers WHY They Should Book Directly ? We were chatting with one freetobook customer this week who was alarmed at the growing number of rooms sold via booking.com rather than her own website and to make matters … Continue reading

Posted in booking button, marketing, OTAs, sales, tips, updates, winning strategies | Tagged , , , , | 6 Comments

OTAs – Rise of the Giants

Rise of the giants A huge amount of internet change is currently impacting independent accommodation providers. Online travel agent (OTA) consolidation puts the vast majority of bookings into the hands of just 2 or 3 players. Together they dominate the online … Continue reading

Posted in bookings, channel management, marketing, OTAs, sales, TripAdvisor | Tagged , , , , | 4 Comments