Why your widget is so important to your business!

A sports car may be beautifully styled, but if it can’t go anywhere it’s just… well, a sculpture. In the same way, no matter how good your website looks – and no matter how much money you spend getting people to it – if it doesn’t have a robust “engine” under the hood, no-one is going to book on it. Your booking engine really is the “business end” of your website.

We’ve put a lot of thought and effort into making those bookings happen for you, but that can be wasted if you don’t spend a little extra time making sure your widget looks fantastic.  Your room details page is usually the 2^nd most visited page on your website. Why? Because people, quite understandably, want to see what they’re getting for their hard-earned money!  Showing customers what they are getting whilst they’re considering prices and availability will increase their likelihood of booking….it’s as simple as that.

Here are our 5 top tips to making your widget wonderful!

1. Room images that keep the customer in the “booking zone”
2. A list of room facilities that avoids any doubts/delays (i.e. is there a hair dryer?)
3. Short and clear room descriptions that sell the benefits (i.e. free WIFI, a view etc)
4. An enticing breakfast description that reinforces the value
5. A beautiful header image that says “you’ve found the perfect place….”

The right level of information at the right time with a clear “call to action” (i.e. “Book Now”) is what great marketing is all about. That’s what will get you more bookings. Guaranteed.