Increase bookings with easy access to customer details

As an experienced accommodation provider, you’ll know that when it comes to doing any kind of email marketing your customer database is your greatest resource. Using special offers to encourage previous guests to stay with you again can significantly boost business – particularly during quiet times of the year.

In the past, one of the most time-consuming aspects of doing this was manually compiling long lists of customer contact details.

With new functionality on freetobook you can now run reports that allow you to see – quickly and simply – which customers have booked during a particular time period and the booking method they have used. You can also easily export those customer details into a spreadsheet, so you don’t have to type them all out again.

This is how it works:

Step1: Login to Freetobook.
Step2: Click on the “Diary” tab.
Step3: Click on the “Reports” sub-tab.
Step4: Click on “Customers”.

You will be taken to this page:

reports_screenshot

Having specified the source through which these customers booked and the date range for their bookings, hit “Generate Report.” On the next page you’ll see a list of customers who matched the criteria you have set. (In the example below we’ve blanked out the real customers’ names to protect their privacy)

matched_customers_screenshot2

You can now click “Export Results” in order to export all those customer details in a CSV file (CSV stands for “comma-separated values.” It’s a file where numbers and text are stored in a plain-text format that can be easily opened as a spreadsheet by a program like Excel.)

Once you’ve got all the details in a spreadsheet, you can easily use them for a mail merge or extract just the email addresses for a marketing campaign. You can also manually fill in blanks or add any customers whose details you took over the phone.

Track your marketing success with freetobook statements

We have just added a freetobook statements page to help you:

1) see where your bookings originated from
2) track how much revenue is coming in from your website on a monthly basis
3) prepare the way for freetobook’s own resale channel

With bookings coming in from various channels, it is increasingly difficult to know where your customers first found you.

A new, unique feature on freetobook helps you track where your bookings are coming from. Many of you are already using booking widgets in various places, i.e. in your special offer emails, on your facebook page, on your local accommodation association website. Now you can see which widget produced what bookings.

To start benefiting from this new functionality, simply login and click the “Pay” tab and then go to “Statements.”

The page looks like this:

statements_screenshot2

Here you’ll be able to see a detailed breakdown of each booking. There’s also a “Commission” column. At present, nothing appears here. But in the future any commission deducted from bookings made though freetobook’s own sites will be listed in this column.

All this is fairly standard, but there are some special features which are not available from any other online booking system.

The “Widget” column allows you to see where each guest’s booking originated, e.g. your website, or via Facebook, or through an email. You can therefore tell exactly how much your Facebook page or any email campaign is helping you to get extra business.

This is possible because the “Widget” functionality elsewhere on Freetobook allows you to give any new booking widget you create its own name.

You can find this functionality by selecting the “Home” tab then the “Widget” sub-tab. Click on “Create New Widget” and you’ll be taken to the relevant page, where you can use the “Short Name” field to give the new widget a title:

create_widget_screenshot