Monthly Archives: August 2011

Book Review: “Putting Heads on Beds”

The product of 25 years’ experience in the hospitality sector, Michael Cockman’s Putting heads on beds is an accessible, wide-ranging overview of what independent accommodation providers can do to get more business. Broken up into easily digestible sections, it leads … Continue reading

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The boosting power of the Online Travel Agents (OTAs)

Recently updated research from Cornell University* shows how being listed on an OTA site will boost bookings through your own website and other direct channels. It’s called the “Billboard Effect” and the theory is that potential guests gain information about … Continue reading

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The scandal of Taxing Exports, UK VAT and Accommodation

Export, export, export is the way to a prosperous future. An export led recovery is what we all need. The story goes something like this: if we can encourage more folk from abroad to part with their hard earned cash, … Continue reading

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PayPal Payments with freetobook

You can now collect payments from your customers at the time of booking using the new Paypal integration with freetobook. At freetobook we’re always adapting and enhancing our system to offer great new functionality and make it even easier to … Continue reading

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Facebook holiday envy

We’ve all heard about “green” holidays, but how about “green with envy” holidays? Research just published by Teletext Holidays suggests that over 50% of Brits now post holiday photos on their Facebook profile pages and that an increasing number of … Continue reading

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VisitEngland Survey July11 freetobook infographic

Infographic digest of VisitEngland Business confidence monitor survey July 2011. The complete survey is available from VisitEngland, this digest focuses on booking paterns of hotels, B&Bs, guest houses, self catering, camping and caravaning.

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