City Guides – Facebook new app and Book Now

Attention freetobookers: It is time to update your property Facebook pages with the “Book Now” button, as Facebook has launched a new app – City Guides! The app’s aim is to give its users ideas on things to do, places to visit and accommodations to book in different cities of the world.

Make sure you are ready with your “Book Now” button active on your facebook page.

The app is not available to everyone just yet, but after all the buzz it is creating, we are sure that everyone will be enjoying this new Facebook addition soon.

What we know so far is that if you look for a specific city the app will show suggestions based on places your friends have visited in that city and the most popular places among the locals. If someone is looking for an accommodation, for example, they will see suggestions of nearby properties and they may stumble upon your property Home page with the book now button and reviews. City Guides will appear among other apps on the mobile version of Facebook among Events, Pages, Offers, etc. So, don’t waste time and check if your book now button appears on your property page.

If you don’t remember how to add a Book Now button, take a look at our Facebook ADD a Book Now Button video below !

Remember when testing the “Book Now” button you won’t see it in the same way as a cutomer because you are the admin of your facebook page. Get a friend to check it or hover over the button and select “test button”

More about adding the facebook “Book Now” button to your accommodation

Posted in bookings, digital marketing, facebook, online, savings, tips | Tagged , , , | 4 Comments

Easy low cost way to accept credit cards with Stripe

Having access to an easy to use credit card system has been a great bonus to so many of our customers. Being able to accept credit cards for your online and telephone bookings makes payment simple for you and your customer. It’s easy to take balance payments and make any refunds if you need to all at the click of a button. No more chasing cheques or waiting for bank transfers Stripe does it all for you, click, click….

5 Reasons to use Stripe for card payments

  1. Quick and easy to setup – Go to the PAY tab in your freetobook account
  2. Low Cost – In Europe Stripe charges 1.4% for European cards
  3. Secure – PCI compliance fitted as standard, no lengthy forms to complete
  4. No monthly charges – Stripe charge per transaction, simple pay-as-you-go
  5. 92% approval rating – freetobook customers using Stripe love it

Stripe is a faster and a more secure online payment system which enables you to take card payments without the need for a merchant account or a payment gateway.

Freetobook introduced Stripe in 2015 and since then we have had astonishingly high feedback about the service. In fact we are so sure it will be good for your business that we offer a 30 day money back guarantee on the freetobook integration charge.

Still not convinced that Stripe will work for your business ? Take a look at what fellow freetobookers are saying. In Nov 2016 we asked those of you using Stripe to rate the service, results below…. A staggering 92% of the users are very happy with the service.

Here is some of the amazing feedback we received:

“Absolutely love it (Stripe). It has changed my life. It is so easy, great when people cancel, works fantastic… Much less admin for me. It’s a win, win all the way.” – Holly Tree Cottage

 

“Easy to use, keeps card numbers without being exposed to them and can rebill for balances and deposits. Easy to send payment links for people to make deposits and have a card on file.” – Zen Yard Guest House

“Fantastic! It (Stripe) has turned my business around. No need to chase for a deposit and no need to ask guests for payment in cash. Without being able to take a card payment, I previously lost out on business, as many companies book my accommodation for their employees.” – Home Farm Barn

“So easy to set up…seamlessly integrated with freetobook and offers all of  the functionality and features that our bank offered for less cost. 5-stars!” – Terragong 1858

 

 

“Using it about 4 months now love it all automatic, and you know if cards securing reservations are valid cards, you can also charge guest stays using the system. Well done freetobook! It so easy to set up and maintain even older users like me have mastered it simply like all freetobook products we use…” – Avlon House B&B

There is nothing more that we can say after those testimonials from freetobookers, other than giving you our guarantee that you will love using Stripe.  If not, we offer a full refund within 30 days of paying your subscription. Freetobook charges an annual integration fee of £89 for providing you with this great payment functionality, all of which can be accessed through your freetobook account.

Get your freetobook Stripe integration today !! Click the PAY tab when logged in to your freetobook account.

 

Posted in Uncategorized | 2 Comments

Increase Bookings by Making your Website more Personal

Imagine you’re a looking for somewhere to stay and you stumble upon your website. What do you see? Evaluate, how your website looks, what feelings do the descriptions create, what are the colours saying to you? These are the first things your customers see, is it painting the image you have in your own mind about your property?

Simply put, is it telling the story you want to tell?  Those first impressions are personal and emotional and getting them right will help increase bookings, so here are 5 tips to ensure you make the right impact.

1.       Use colour psychology – Although, the language is important visuals are the first thing people see when they open a web page. It is proven that our brains process visuals 60,000 times faster than text! Thus, choosing the right colours for your website is pivotal. So, here comes the colour psychology. If you haven’t heard about colour psychology before, the basic idea is that different colours convey certain meanings and feelings. For example, brown gives the sense of security, it is a colour some people associate with home and quietness. You have to think about the general atmosphere of your property, where it’s situated (by the sea or up in the mountains), then decide what colours to use.  

Have a look at a couple of examples:

House on the point B&B, located on the coast by Ullapool. Along with great photos, they have used blue and white as key colours on their website, suggesting that the property is located near water.

Another good example is The Caledon Guest House, Isle of Wight, which have used back and white as their background colours, suggesting sophistication and glamour. This is also a good complement to their amazing photographs.

 

For more information, you can check the Psychological Properties of Colours.

2.       Add a welcoming video on your website – Adding a short video to your website, helps to establish authenticity and show the atmosphere. It is critical to keep it short, as 60 percent of viewers will drop off within two minutes of a promotional video. Moreover, by adding a video to your website you will increase the traffic to your website, as a recent marketing study showed in 2017, video content will represent 74 percent of all internet traffic.

 

3.       Language – Using the right language is a key. “A great photo can only benefit from an amazing description. If you have already utilised our suggestions on accommodation photography, now you can have a go at improving the language of your website.”Here you have the chance to use those creative writing skills you never knew you had! You may have heard of the saying “Don’t sell rooms, sell character”. Well, here is your chance to get creative. Look at these examples: “enchanting rooms”; “attractive décor”; “sumptuous mattress toppers”. So, grab your notepads and start writing.  If you are short on ideas spend 30 minutes online looking around, it’s all there. 

 

4.       Get reviews from your guests to show on your website – Word of mouth is one of the most influential marketing techniques. As we well know people are easily influenced by reading a great review or by friends sharing their great experiences. Therefore, adding reviews to your website is one of the best ways to increase direct bookings.  

 

5.       Share stories – Write your personal story of how your property came to be or find a funny story to tell. Working with people all the time, you might have a lot of fun experiences, so share them. Think about something that has made you laugh, a strange request or an incident which turned out well in the end and share it on your website. Customers will see a more personal side of you, like this blog of The Hive at 52 B&B, in which the owner records their everyday life as a B&B owner.

 

So, why don’t you try some of those tips? Going the extra mile towards increasing your direct bookings is that simple.

Posted in bookings, website | Tagged , , | 3 Comments

2017 TripAdvisor Travellers’ Choice Award

rdTopLaurel_L_no_trademarks2017Congratulations to all the winners of TripAdvisor Travellers’ Choice Award 2017!  They have all worked so hard to get this recognition so let’s celebrate their achievements. Here is a list of the best hotels and B&B’s that are using freetobook…there are quite few!  A special congratulations to the Marine Court Hotel for being number 15 in the top 25 small hotels in the world. On the B&B front, a big congratulations to Swallows Rest Bed & Breakfast (number 5 in the world) and West by Five Guest House (also in the top 10).

Each year the list gets bigger and bigger, with 7 out of the UK’s top 25 B&Bs currently enjoying freetobook. Well done to everyone, including the 100s with a certificate of excellence.

See the full list below and let us know if you found your name!

 

Top 25 Small Hotels – World

  1. Marine Court HotelIlfracombe, United Kingdom

 

Top 25 B&B’s – World

  1. Swallows Rest Bed & Breakfast – Brigstock, United Kingdom

 

  1. West by Five Guest House – St Ives, United Kingdom

 

2017 Travellers’ Choice Award – UK

 

Top 25 B&B’s in the UK

  1. Swallows Rest Bed & Breakfast Brigstock, United Kingdom

 

  1. West by Five Guest House – St Ives, United Kingdom

 

  1. Riverside – Ambleside, United Kingdom

 

  1. Eighteen97 – Goathland, United Kingdom

 

  1. Heddwyn – Llandudno, United Kingdom

 

  1. Maxwell’s Piece Bed and Breakfast  – Moreton-in-Marsh, United Kingdom

 

  1. Highcliffe Contemporary Bed and Breakfast –  Falmouth, United Kingdom

 

Top 25 Small Hotels – UK

 

  1. Marine Court Hotel  – Ilfracombe, United Kingdom

 

  1. Ascot House Hotel – Torquay, United Kingdom

 

  1. Pencubitt House – Liskeard, United Kingdom

 

  1. Abbeyfield Hotel – Torquay, United Kingdom

 

Top 25 Bargain Hotels – UK

 

  1. Karden House HotelLlandudno, United Kingdom

 

Top 25 Hotels for Romance

 

  1. Trelaska Hotel & Restaurant Looe, United Kingdom

 

  1. Abbeyfield Hotel – Torquay, United Kingdom

 

  1. Cary Court Hotel – Torquay, United Kingdom

 

 

Posted in awards, TripAdvisor | Tagged , | Leave a comment

3 Ways to Boost Direct Bookings

Book Direct

Book Direct

Direct bookings save commission and are much less likely to cancel. The more direct bookings you get the more money and time you are saving.

1) Make sure you offer the best deal.

Research has shown again and again that customers will choose to book direct where the price is the same or better. Proving that we are naturally attracted to the idea of booking direct, believing we will get better options, better customer service and are more likely to get an upgrade.

Offering the lowest rate is critical, even if it is the same as any other rates offered.

2) Reward direct bookings

When customers do book direct you should look at ways to reward them. Typical rewards can include a discount on their next stay via promo codes. It’s also a great idea to make a reward during their stay, this will depend on your circumstance but might include something like a room upgrade, free wi-fi or a free breakfast.

Get creative and invent original rewards for direct booking, it helps you stand out.

Book direct for benefits

Book direct for benefits

3) Show the benefits of booking direct clearly

Customers visiting your website want to know what to expect when they stay with you but they also need to know that you want their booking direct. They will have visited many other websites and you want them to be persuaded when they are on your website. Displaying a neat little “Best Price Guarantee” on your website will go a long way to increasing direct bookings.

We have created a small selection of Book Direct images, try one or design your own.

Direct Bookings using Promo Codes

Promo Codes for Direct Bookings

To find out more about some of freetobook’s direct booking advantages take a look at Promo Codes which help encourage repeat customers and social media promotion with facebook bookings.

Posted in bookings, marketing, online, OTAs, sales, savings | Tagged , , , , , | 15 Comments

Tips for Switching booking system

switchSwitching your booking engine can be a lot easier than you think. Here are a few tips gleaned from our clients.

But first a word of warning, it’s not just about cost savings.  Whilst cost is always important there are subtler, seemingly less significant things that can actually make a much bigger difference to your business and your happiness!

The four areas I would say you need to understand well are the booking engine functions, it’s cost, the company and the switching process.

1) Evaluating the booking engine

Compare the functionality of each booking engine, focus on what’s absolutely critical to your business…don’t get side tracked by any irrelevant functions.

Speak to the various companies but then dig a little deeper by asking around – do you know anyone using that booking engine, what’s their view?  Remember, an “oily” sales person will just tell you what you want to hear to get the sale!

Ensure the booking engine is flexible enough to handle your processes.  It is one thing to have a function but you need to ensure it works the way you need it to.

2) Costs

You need these in black and white, good companies don’t need to hide or negotiate costs with every client – hiding prices usually means the sales team get extra commission by overcharging you.

Can you tailor their services to suit you? If it’s pay as you go, work out the costs – these tend to be the best value services because you are only paying for what you use.

Look at hidden costs i.e. how does their channel manager work and what control do you have over it? If you don’t have any control over which rooms are sold, when, where and at what price… this will increase costs.

Make sure you don’t incur any additional cost i.e. having to use a specific payment system.

3) Compare companies

heartTry to gauge how much each company really cares about your business. For example, the service and support role is currently in danger of dying off and finding a company that takes it seriously will make a real difference to your business.

Existing customers and social media are your best references when trying to get evidence of how a company treats its clients.

Ask about their plans, do they continually bring out new features, add services, are they innovative, what’s their reputation among other suppliers you work with….ask around. The best businesses are respected and loved by both their clients and partners they work with.

Look at the small print in any contract, does it tie you in? Do you have any penalties or notice periods that lock you in if you don’t like it?

4) Process

How easy is it move over? Can you access the system to try it out first, even run it alongside your current booking engine so you are 100% certain.  Is there a time restriction to get it running ? Beware of lock-in trials, you want to try it at your own speed.

Make sure the company you are switching to is ready to have you on board, do they have a dedicated switch team? If they are good they’ll have lots of experience and offer advice on the right way to set-up and which services are most suitable.

If they are really great they’ll give you tips and tricks to increase your business, remember they may have spoken with 1000s of small businesses just like yours.

Check if there are help guides or videos available to help you understand the new system (and work at your own pace).

Finally, timing is critical, it makes sense to do this kind of analysis when you have a bit of time on your hands.

The overwhelming feedback I have received indicates that all of the above is much easier than most think, there is no reason to stick with a booking system that doesn’t work for you……

I just wanted to finish with a happy switcher who got it all right…

” Wow this is amazing!! We have just reached 100 bookings in the last 30 days 9/12/16 to 9/01/17, on the freetobook system. Thanks for starting it all off, and can you thank the ladies in the office for help setting up. I wish we had moved years ago!! ” (Adrian at Seed Hill)

Thinking about switching to freetobook ? find out more here…

Posted in bookings, customer service, digital marketing, marketing, online, sales, savings, tips, winning strategies | Tagged , , , , , | Leave a comment

TripAdvisor lower commission

Booking by TripAdvisor

Booking by TripAdvisor

At 12% TripAdvisor’s Instant Booking connection has a lower commission than big online travel agents. Is it time you looked into how to get your share ?

Why not start by checking out your own listing on TripAdvisor to see how they promote the booking links. You can’t fail to notice that visitors are asked for dates of stay and encouraged to search and book.

The connection to TripAdvisor through your freetobook diary is free (you do have to pay TripAdvisor).

6 Advantages to TripAdvisor Instant Booking

1) Lower commission, from 12%
2) You only pay commission on completed bookings
3) No upfront costs, no signup costs, no fees from freetobook
4) You receive all of the customer’s direct details, including email address
5) Simple to do, just login to TripAdvisor and connect
6) You don’t need a Business Listing to get these TripAdvisor bookings

The connection simple, just activate it in your TripAdvisor account to enable direct bookings on your TripAdvisor page. If you already have a freetobook account you don’t even need to contact us.

Most of freetobook’s benefits are free with a few optional charged services, find a complete list of our charges on our pricing page, what does freetobook cost ?

Other blog articles on TripAdvisor

Find out more about TripAdvisor Review Express

Posted in bookings, digital marketing, technology, tips, TripAdvisor | Tagged , , , , | 23 Comments

Spread your booking sources

Online Travel Agents

Big sources of bookings

Increasing direct bookings is the priority and we certainly help thousands of businesses grow theirs. The next priority is to ensure you have a good mix of other booking sources so you don’t have all your eggs in one basket. Too many bookings from one source creates a risk to your business.

If almost all your bookings come in from Bookingcom or Expedia there’s a danger of a single source being too dominant and any business knows that securing future success requires a healthy spread of bookings.

What if you were to fall out with your single biggest source of bookings, do you have any alternatives? Perhaps they decide to implement something you disagree with, do you have another source as back-up?  These are valid questions that could affect the sustainability of your business.

You also need to consider that each agent has their very own customer database and by working with a variety of them you maximise your exposure to potential new customers. If for example you only work with Expedia, you’ll only get Expedia customers and that will limit your business.

bestPriceA good healthy business mix includes plenty of direct bookings alongside a diversified strategy with Bookingcom and Expedia, but make sure you have a plan to increase direct bookings.

 

Secure your future bookings with a two priorities

1) Don’t rely on just one big source of bookings

Easy to use channel manager can help manage multiple sources of bookings without double entry or double bookings.

2) Invest in growing your direct bookings

Direct booking tips and blog articles to help grow your direct bookings

 

Posted in bookings, channel management, digital marketing, marketing, online, OTAs, sales, technology, tips | Tagged , , , , , , , | 24 Comments

Booking extras now even better

Booking Extras for hotels

Booking Extras no limit

Freetobook properties have always been able to offer their very own extras enabling customers to choose items that will make their stay special, whilst adding to to property’s revenue.

We have now added the ability for you to define nightly extras so that the extra cost is multiplied by the number of nights your customer stays. Nightly extras can be also booked for a specific number of nights rather than all nights.

Booking Extras can be found in Tab “Availability” and “Booking Extras” on the orange bar.

More great options included with freetobook’s booking extras include;

  1. Ask your customer an associated question related to a booking extra.
  2. Limit the extra to certain dates of stay.
  3. Extras can also be offline only (not bookable by the customer), this is great if the extra is variable and you only want to add it to their bill during stay i.e. meals and drinks.
  4. An extra can also be compulsory i.e. for a security deposit.

These functions and much more are included in freetobook’s free version which continues to grow and improve, all helping your direct bookings. Just what you would expect from a cutting edge family business.

Posted in bookings, digital marketing, extras, marketing, online, sales, tips, updates, upgrades, website, widget | Tagged , , , , | 3 Comments

Promo Codes upgraded for more direct bookings

Direct Bookings using Promo Codes

Promo Codes for Direct Bookings

Thousands of properties have already benefited from freetobook’s promo codes so we have made them even better. You can set up as many promo codes as you like to target more customer segments and drive up your direct bookings.

Now with the new upgrades you can also;

1) Restrict the promo codes to apply on certain nights of the week.

2) Create a promo code that’s an extra service or item rather than a rate discount.

3) Set a minimum stay duration for the promo code.

Promo codes are great at encouraging guests to book direct. So why not use them to increase direct bookings and entice bookers away from other online websites, thereby powering more direct commission free bookings.

You will find promo codes and special offers in the Tab “Specials” and “Promo Codes” on the orange bar.

Further information on promo codes

On our website “More Direct bookings with Promo Codes

On our blog “How can hotels use Promo Codes ?

Posted in digital marketing, marketing, online, OTAs, sales, savings, updates, upgrades, website | Tagged , , , , , | 3 Comments