Spread your booking sources

Biggest OTAs in the World

World’s Biggest OTAs

Increasing direct bookings is the priority and we certainly help thousands of businesses grow theirs. The next priority is to ensure you have a good mix of other booking sources so you don’t have all your eggs in one basket. Too many bookings from one source creates a risk to your business.

If almost all your bookings come in from Bookingcom or Expedia there’s a danger of a single source being too dominant and any business knows that securing future success requires a healthy spread of bookings.

What if you were to fall out with your single biggest source of bookings, do you have any alternatives? Perhaps they decide to implement something you disagree with, do you have another source as back-up?  These are valid questions that could affect the sustainability of your business.

You also need to consider that each agent has their very own customer database and by working with a variety of them you maximise your exposure to potential new customers. If for example you only work with Expedia, you’ll only get Expedia customers and that will limit your business.

bestPriceA good healthy business mix includes plenty of direct bookings alongside a diversified strategy with Bookingcom and Expedia, but make sure you have a plan to increase direct bookings.


Secure your future bookings with a two priorities

1) Don’t rely on just one big source of bookings

Easy to use channel manager can help manage multiple sources of bookings without double entry or double bookings.

2) Invest in growing your direct bookings

Direct booking tips and blog articles to help grow your direct bookings


Posted in bookings, channel management, digital marketing, marketing, online, OTAs, sales, technology, tips | Tagged , , , , , , , | 2 Comments

Booking extras now even better

Booking Extras for hotels

Booking Extras no limit

Freetobook properties have always been able to offer their very own extras enabling customers to choose items that will make their stay special, whilst adding to to property’s revenue.

We have now added the ability for you to define nightly extras so that the extra cost is multiplied by the number of nights your customer stays. Nightly extras can be also booked for a specific number of nights rather than all nights.

Booking Extras can be found in Tab “Availability” and “Booking Extras” on the orange bar.

More great options included with freetobook’s booking extras include;

  1. Ask your customer an associated question related to a booking extra.
  2. Limit the extra to certain dates of stay.
  3. Extras can also be offline only (not bookable by the customer), this is great if the extra is variable and you only want to add it to their bill during stay i.e. meals and drinks.
  4. An extra can also be compulsory i.e. for a security deposit.

These functions and much more are included in freetobook’s free version which continues to grow and improve, all helping your direct bookings. Just what you would expect from a cutting edge family business.

Posted in bookings, digital marketing, extras, marketing, online, sales, tips, updates, upgrades, website, widget | Tagged , , , , | 2 Comments

Promo Codes upgraded for more direct bookings

Direct Bookings using Promo Codes

Promo Codes for Direct Bookings

Thousands of properties have already benefited from freetobook’s promo codes so we have made them even better. You can set up as many promo codes as you like to target more customer segments and drive up your direct bookings.

Now with the new upgrades you can also;

1) Restrict the promo codes to apply on certain nights of the week.

2) Create a promo code that’s an extra service or item rather than a rate discount.

3) Set a minimum stay duration for the promo code.

Promo codes are great at encouraging guests to book direct. So why not use them to increase direct bookings and entice bookers away from other online websites, thereby powering more direct commission free bookings.

You will find promo codes and special offers in the Tab “Specials” and “Promo Codes” on the orange bar.

Further information on promo codes

On our website “More Direct bookings with Promo Codes

On our blog “How can hotels use Promo Codes ?

Posted in digital marketing, marketing, online, OTAs, sales, savings, updates, upgrades, website | Tagged , , , , , | 2 Comments

6 ways hotels can use social media to attract more guests

A guest blog from Juste Semetaite


To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed in indecision and torn between equally exciting, glamorous and exotic choices. And this is where your social media strategy gets tested.

To capture the holiday seekers’ imagination early, you need to keep the engagement fire blazing on daily basis – a whopping 66% of leisure travellers turn to search engines when planning their next trip. So, what it means, really, is that a ton of potential guests are snooping around your social media accounts every day.

How can you turn curious vacationers into soon-to-be guests?

Capitalise on the magic of compelling visuals

The number of international travellers has skyrocketed in the last 10 years. People are more eager to travel to distant, exotic places than ever before and the thirst for unique experiences pushes them outside their comfort zone.

How do they pick their travel destinations? It’s not uncommon to hear about travellers crossing the world to visit a place they’ve seen featured in a magazine, on TV or in a travel blog. The mind is a visual instrument, so if there is one way to grabbing travellers’ attention, it certainly involves gorgeous imagery.

Here are some ideas to try:

read the full article here

Juste Semetaite is a content marketer @PeoplePerHour,  For hotels struggling to find spare hours or energy to execute social media strategies, PeoplePerHour.com can help. You can ping Juste at juste@peopleperhour.com or tweet @JusteSem.
Posted in digital marketing, guest blog, images, sales, social media, tips, winning strategies | Tagged , , , , , , , | Leave a comment

Why it pays to sleep around for B&B owners


A Guest Blog by Heather Turner at Forfeng Media.

I wrote a post a while back about Viewing your restaurant from a customers perspective, and it occurred to me after spending a weekend away at a very nice B&B, to wonder how many innkeepers have actually stayed (and not just one night) in every single room in their own B&Bs. I mean packed their bags and literally “checked in”.

I bring this up because, as an example, the B&B I just stayed at recently had wonderful hosts, a delicious breakfast, comfy beds and great amenities, but the toilet paper holder just wasn’t very functional. Every time someone went to use the loo, the toilet paper fell off the decorative holder. How annoying was that? Trivial, but annoying.

Did this mar my whole stay? Absolutely not. Did I forget to mention it to the innkeepers? Yes I did, because it was a very minor problem (am I emailing them after I write this post? Yes).

It got me to thinking though, how many small things that the usual guest may have a small problem with, that doesn’t really affect the overall stay, but stays in the subconscious and they forget to mention it to the innkeepers.

As innkeepers (I know I would feel this way if I had an inn) you go out of your way to try to make a guest’s stay perfect. So to me, take one step more and go a little further.

I recently wrote a post about Attracting Business Travelers to B&Bs, and in it I listed some very minor pet peeves about staying in B&Bs. If I think back to recent stays, not just in B&Bs, but hotels as well, I can list a bunch of minor things, that if the owners or managers had actually stayed in the rooms themselves they would have noticed.

Two different places, had big armoires that had flat screen TVs in them. Terrific idea to get them out of the way and not be an eyesore. Defeats the purpose of having a TV for guests to watch though if the armoire doors won’t stay open, and keeps slowly swinging closed.

Defective or misplaced toilet paper holders seem to be huge one. The one that was two feet from the commode really made my day so to speak, LOL.

The water faucet that sprays a little too hard when turned on all the way. I tell you it’s a real pain having to find another set of clothes to wear, when you are on your way out the door, and all of a sudden you are wearing water polka dots.

What are you supposed to do with all those pillows and comforters (especially when it’s 90 degrees out)? They get piled on chairs. I’m not suggesting you do away with them, they look gorgeous, but perhaps put a place aside where guests can put them. The places that have luggage racks generally get used for that oversized comforter and my luggage ends up on the floor, and the pillows I put on chairs, and then end up with nowhere to sit when I want to put shoes and socks on the next morning.

I am not trying to nitpick about very minor things, but more to make the point that if innkeepers spent actual time (sleep time, activity time) in the rooms they let guests sleep in, they might notice some minor things, like the very bottom drawer of the dresser that just doesn’t want to get unstuck easily.

As innkeepers you want to make your B&Bs perfect, take a look at it from a customer’s point of view, it’s a fresh perspective, and it will help you to better understand and fix any small issues that can make a very small (but lasting) impression on a guest.

I would suggest setting up a log, so you can track when you’ve stayed in the rooms as well. Did the other rooms have guests at the time? Was it a weekend? What season was it?

You may find things like the room that is perfect in three seasons, in the summer the air conditioner blows directly on the sleepers (so you could consider moving the bed), or the suite upstairs you can hear a TV playing (so you consider moving the location of the TV stand against a wall that doesn’t connect with an adjoining guest room). You wouldn’t know these things otherwise.

When was the last time YOU stayed in your rooms?

Posted in customer service, guest blog | Tagged , , , | 2 Comments

Accommodation photography

As the old saying goes, a picture is worth a thousand words….

It only takes a quick glance for someone to evaluate what they see and form a positive or negative judgement. In fact, studies have shown that the viewer generates an opinion as instantly as the blink of an eye.

Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage.
The study, published in the journal ‘Behaviour and Information Technology’*, also suggests that first impressions have a lasting impact.

Researchers also believe that these quickly formed first impressions last because of what is known to psychologists as the “halo effect”. Gitte Lindgaard of Carleton University in Ottawa, Canada, and lead researcher of the paper says: “If people believe a website looks good, then this positive quality will spread to other areas.” As websites increasingly jostle for business, Dr Lindgaard added that companies should take note. “Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors,” she warned.

Your establishment may provide guests with a spectacular breakfast to beat all of your competitors or you may have spent time, effort & money on the interior design. But if the pictures are poor, unprofessional or non existent, you could risk losing potential customers in an instant.

Therefore, it is evident that good quality photographs are essential for success in drawing in new guests. If there are few or no pictures to look at, the chances are they will move on.

Sarah Kay Photography specialises in all types of accommodation photography and styling. Here she shares some of her tips for creating photographs that will bring out the best in your holiday let and help you use the power of image to increase sales.

Tips for photographing your property:

Tip no 1. It may seem obvious but don’t forget to de-clutter every room. This includes removing bins, leaflets, etc.

Tip no 2. Don’t have wires/cables dangling all over the place! Wherever possible try to hide them either by unplugging or removing them all together. With kettle bases or wires from other appliances, or in the case of lamps which need to be switched on, tuck the wire behind furniture or use masking tape to ‘stick’ them out of the way.

Tip no 3. Tidy and straighten all curtains, blinds, bedding and sofa cushions. Iron them if necessary, there is nothing worse than creases and crumples that stare back at you in photographs!

Note this BEFORE and AFTER shot. Yes it’s the same room!



Tip no 4. Personally, I always like to have all lights switched on in my shots. I feel it gives the image added shine and sparkle. Depending on the natural lighting in your room, you may want to experiment and see which you feel looks best.

Tip no 5. Please, no toilets in shot. I’m not against photographing bathrooms, some look great. If you think it will be beneficial to photograph your bathroom, do try to avoid the toilet. If this is not possible, please please ensure the lid is completely closed and there is no bin or toilet brush in sight! Eeek!!

Added tip: Take a shot of a detail in your bathroom rather than the whole room. To give a taster of the style of the bathroom. The viewer can then create a idea of the whole room just from that one shot.

Tip no 6. Think about your target market and dress your rooms accordingly. Romantic getaway? Champagne and chocolates will do the trick.

Added tip: Less is more, never over-dress the room or it will look cluttered.

Tip no 7. Remember the reasons that people come to stay in your property. Is it the stunning lake view? Is there a fantastic feature window? Think about it’s uniqueness and take those photographs.

Tip no 8. Ensure your outside areas are looking tip top. Hanging baskets flourishing, decking or patio swept and free of weeds, grass trimmed and looking neat. Take the photograph on a day with some sunshine and blue sky. If you can’t get a good day, take one at dusk with all your lights on for an ambient glow.

Tip no 9. Finally, take your shots. Study each image for imperfections as mentioned above. Does the furniture need tweaking slightly to create better composition for the viewer? Would the picture look better if taken from a different angle? Try every corner of the room, some will look “right” some won’t; again, experiment with this.

Tip no 10. Save time and hire a professional photographer, but first ensure they will take care of all the points mentioned above. Not all photographers include styling in the price. I always say, during my accommodation photoshoot it’s 10% photography, 90% preparation! And then there is professional editing… which is another story all together!


Twitter @Sarahkay_photo

*Source of research into psychology of first impressions: http://news.bbc.co.uk/1/hi/technology/4616700.stm

Posted in guest blog, images, marketing, tips | Tagged , , , , | 3 Comments

3 Tips for Special Offers

special offer for rooms

special offer

We all love the feel of getting a great deal and the same goes for potential bookers on your website. The truth is Special Offers drive direct bookings, that’s why we make it super easy to create them in freetobook. Simply visit tab “Specials” and create a new offer, it’s live and available in seconds.

Here are 3 tops tips to help you create a successful Special Offer.

1. Keep the Offer Active – Special Offers help differentiate you, help you stand out against the competition….. so try to keep an offer running all the time.

2.Give a good deal – The best offers give guests a great deal, but don’t worry if you don’t have a big budget even a small amount can make all the difference.

3. Better deals in low season – If you think you have periods where you are not selling then focus your offers on those dates eg. off-season, weekdays or other low demand dates.

On freetobook you can easily open and close your offers (in Close-Outs under the tab “Availability”), so why not set-up a couple now and just open/close them when you need them most. Remember, if you don’t need to have the offers open on peak dates…. just close the high dates out.

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TripAdvisor’s Number 1 B&B In the World

millgate b&b

Sue Burrell, owner of the Millgate B&B in Masham, recalls the excitement and media frenzy and tells us why she will always be indebted to her local dentist and freetobook.

“Sometime in January 2015 I answered the telephone to James Kay, Senior Media Relations Manager for TripAdvisor who said, “Remember me from last year? You won an award as one of the Top 10 B&B’s Inns and Lodges in the World. Well, this year we have a special award for you”. I thought he was talking about my scones.  You see every new guest arriving at our B&B is greeted with freshly baked scones in their room and most of our TA reviews since we had started in business (just 2 years 10 months previously) had mentioned our scones.

I waited. ‘You have been voted TripAdvisor’s number 1 B&B in the World. But you cannot tell anyone” James said.  “Can I tell my husband?” I whimpered. “I think you probably will have to tell your husband” he said. I could tell he was smiling as he said that and I began to cry.


The next few days were just a blur. James would be telephoning to book in journalists from the UK’s national press for overnight stays while interviews with numerous TV and radio stations, local press reporters, newswire photographers and cameramen were lined up in total secrecy, ready for the day the news was to be announced to the world at the end of January 2015.

We had to stand in the little lane outside our home shaking bottles of sparkling wine (not champagne!) whilst photographers said “Just one more” for hour upon hour.  Tourists passing in the street were curious and I’m sure our neighbours thought we were Lottery winners as we stood together for the TV cameraman.

Standing in the cold for around six hours we opened up around four bottles of fizz posing for photographs. By 6pm I told Andrew we should eat out as by this stage I was ‘twinkling’ after drinking on an empty stomach.

It was Steak Night when we arrived at The Bruce Arms in Masham. Two steaks with all the trimmings and a bottle of wine for a bargain price.  After weaving our way home Andrew opened another bottle. I was just about to take a slurp when I missed my mouth and hit my front teeth with the glass, knocking off a porcelain crown which hit the terracotta tiles in the kitchen and shattered like a Ming vase. “Oh crikey, we have got telly again tomorrow” were my last words that night.


The following morning was the day the news of our award was announced to the world at 0500 hrs UK time. The first booking came in at 0509 and after BBC 2 radio show host Chris Evans began telling everyone to book Millgate B&B they were coming in at the rate of four a minute.  We had BBC Radio York broadcasting live from 6 am from our home.

I did radio interviews about our award from as far away as Cambodia, to Spain and Cambridge.  We had to unplug our telephone as it was ringing constantly and I couldn’t take the bookings fast enough.  We relied on freetobook for over a month to take the bookings for us as we had 1,427 email enquiries on the first day alone.  It took just four days for us to be booked for almost the full year ahead!

I was still worrying about not being able to smile on our ITV This Morning appearance because of my missing tooth when I received a text from my dentist asking for a radio ‘shout out’. My response clinched the deal, “As long as you do a temporary crown for me by 12 o’clock today”. I was grinning like a Cheshire cat for the cameras later that day.


I wish the winners for 2016/2017 all the very best and hope that they have an on-line booking system like freetobook to take the strain.

With hindsight, I wish we had booked some days off for ourselves as we only had 7 days off until October of 2015.


CNN wanted to make a film about us and wished to come over in March 2015.  We only had one day off that month and the next break was just two days off in May.  Despite their global audience of 240 million I turned down their kind offer (much to the consternation of TripAdvisor who wanted the extra publicity for their awards).  As I said to Andrew at the time, we would never have been able to have our telephone plugged in as there were so many time zones, calls would have been coming in 24 hours a day.  Although on the upside, I am able to say I turned down CNN and it sounds very flash!”

Sue Burrell, Millgate B&B


Winners TripAdvisor Travellers Choice Award 2015


TripAdvisor Certificate of Excellence 2015

Bookingcom  Award  of Excellence 2014

Sunday Times Ultimate 100 British Hotels 2015/2016 –  Top 10 B&B’s.

Winners TripAdvisor Travellers Choice Award 2014

Tripadvisor Certificate of Excellence 2014

Number 9 in the TOP 10 B&B’s IN THE WORLD

Winners TripAdvisor Travellers Choice Award 2013

Number 23 in the TOP B&B’s IN EUROPE

Posted in awards, TripAdvisor | Tagged , , | 2 Comments

What’s your digital footprint?

heather turner

As a property owner, what’s your digital footprint? US based marketing guru Heather Turner, Forfeng Media provides some great tips and cautionary tales.


Posts: Make sure your posts are locked down to friends only, if you want to keep your posts public, fine, but be cognizant of, if you wouldn’t discuss it at a gathering, ie. religion and politics mainly, you may not want it posted publicly.

Likes and Groups: Be aware your likes of other pages may be visible (depending on your settings even if your posts are locked down) You may not think about this one, but think about it, you may have friends asking you to like their business pages as well as like pages they like.

Profile Pictures: Your profile pictures are public including likes and most especially comments from others. Be cognizant of profiles images but mostly the comments from others (delete comments if needed).

Even if you think your profile is totally locked down, go check it at least once a month, Facebook is constantly changing the settings and sometimes things can be viewed you may not know about. Get a friend on the phone, have them unfriend you, and then have them refresh your profile page and tell you what they see. The “View As” option in Facebook is NOT 100% accurate.


Having some personal hobbies or interests on your property board is fine, food of course is always good. But eyeball your interests, knitting and home improvement are generally fine, but fashion, bad memes, pictures of spider bites, inappropriate photos of men and women, weird toilet boards (yes these are all images and boards I’ve found on property accounts) and I could go on … are probably not appropriate, and belong either on a personal account, or make the boards secret so only you can see them.


Who are you following and who is following you? Yes people do look. If you are following all the Kardashions for example, A. they will never follow you back (so why follow them) and B. if you want to follow their posts, put them on a private list (you are then not actually following them, your following their tweets, and only you can see that). Any celebrity including sports figures can actually influence a booker. Same goes for politics.

Lists: If you use the lists feature or someone has added you to a public list that you don’t want people to see. Your own lists you can make private. If someone has added you to a list and you don’t want to be on it, you can block them, and it will remove you from any of the lists they have added you to.

Favorites (now call likes): Take a look at what you have liked/favorited. Anyone can see that list, a funny joke you liked 2 years ago shows up on that list in the number 5 spot, is it appropriate?

Stalk Yourself

It’s worth Googling yourself as well periodically. Put your name in quotes “Jane Doe” Charleston, NC, “Jane B. Doe” Charleston, NC, and add yourself to any Google alerts you’ve set up. Hopefully you have done this for your inn already. The alerts don’t pick up 100% of new spidered items and news though so it’s worth looking manually.

Why do this? I have an innkeeper friend in the UK who had another innkeeper namesake in the UK, different town get arrested for fraud last year. They actually lost bookings about this, until they started being proactive and put out on their social media accounts that this was not them in question.

Eyeball your own online presence heavily and view from the aspect of someone who may book. Even better ask some friends to help you out and get some additional perspectives, what might not occur to you, they may see differently.

for the full article clink here:

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Interns at freetobook

interns at freetobook

Just back from a round table meeting with Nathan Bostock (CEO Santander UK Plc),  Prof. Anton Muscatelli (Principal of Glasgow Uni) and a few other small and medium-sized enterprises (SMEs).

We discussed some of the problems facing SMEs and from freetobook’s perspective it’s simply access to highly skilled, enthusiastic and clever undergraduates. We don’t have the recruitment resources of large multinationals yet we can provide a unique learning environment for fresh grads…..how do you get that message across?

We were lucky enough to access Glasgow Uni’s great intern programme (Internship Hub) over this summer. They are a really professional and helpful outfit…totally on the ball!  It’s also really refreshing to speak to lecturers that are heavily encouraging students to take on internships during their summer holidays, seeing the all round benefits to students, the Uni. and interns alike.  Having interviewed quite a few interns I can see that encouragement is clearly taking effect – these grads are keen  to get real experience (and we are enjoying access to some great young minds).


Glasgow Uni have fantastic computer science undergraduates and with Santander’s generous part funding of these internships SMEs like us were able to access them.  We do need that support to get ourselves in front of these students and ensure they have a choice.  Working in an SME offers students a huge variety to tasks and roles to play with, plus responsibility from day one and opportunities to see the immediate effects of their industry… providing real job satisfaction and a fantastic learning environment.  Many SMEs are also very close to the Uni’s (freetobook is just 5 minutes walk from Glasgow Uni) so the interns don’t even need to change their alarm clocks!

Santander generously part fund over 2000 placements across Universities in the UK but for us that has sadly changed as they are no longer offering support for interns still studying. Instead the part funding is now only available after graduation, that’s not really any use for us as computing science graduates are overwhelmingly employed by the time they graduate…especially the best.  This change may be a result of Santander wanting to link revenue spent on internships directly and immediately with employment – it completes the circle. However, it fails to account of the real value internships can offer SMEs in our sector….helping aspiring SMEs in the tech sector access the very best engineers must be a bet worth making!

Come on Santander, leave aside the corporate need to “show proof” to the CEO and focus on the real long term value delivered….surely this equates to many of your core values?

We currently have 2 interns and are looking to increase that….help us.


Scotland’s Herald newspaper profiled freetobook and our two Glasgow University interns – Read the Article


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