2017 TripAdvisor Travellers’ Choice Award

rdTopLaurel_L_no_trademarks2017Congratulations to all the winners of TripAdvisor Travellers’ Choice Award 2017!  They have all worked so hard to get this recognition so let’s celebrate their achievements. Here is a list of the best hotels and B&B’s that are using freetobook…there are quite few!  A special congratulations to the Marine Court Hotel for being number 15 in the top 25 small hotels in the world. On the B&B front, a big congratulations to Swallows Rest Bed & Breakfast (number 5 in the world) and West by Five Guest House (also in the top 10).

Each year the list gets bigger and bigger, with 7 out of the UK’s top 25 B&Bs currently enjoying freetobook. Well done to everyone, including the 100s with a certificate of excellence.

See the full list below and let us know if you found your name!

 

Top 25 Small Hotels – World

  1. Marine Court HotelIlfracombe, United Kingdom

 

Top 25 B&B’s – World

  1. Swallows Rest Bed & Breakfast – Brigstock, United Kingdom

 

  1. West by Five Guest House – St Ives, United Kingdom

 

2017 Travellers’ Choice Award – UK

 

Top 25 B&B’s in the UK

  1. Swallows Rest Bed & Breakfast Brigstock, United Kingdom

 

  1. West by Five Guest House – St Ives, United Kingdom

 

  1. Riverside – Ambleside, United Kingdom

 

  1. Eighteen97 – Goathland, United Kingdom

 

  1. Heddwyn – Llandudno, United Kingdom

 

  1. Maxwell’s Piece Bed and Breakfast  – Moreton-in-Marsh, United Kingdom

 

  1. Highcliffe Contemporary Bed and Breakfast –  Falmouth, United Kingdom

 

Top 25 Small Hotels – UK

 

  1. Marine Court Hotel  – Ilfracombe, United Kingdom

 

  1. Ascot House Hotel – Torquay, United Kingdom

 

  1. Pencubitt House – Liskeard, United Kingdom

 

  1. Abbeyfield Hotel – Torquay, United Kingdom

 

Top 25 Bargain Hotels – UK

 

  1. Karden House HotelLlandudno, United Kingdom

 

Top 25 Hotels for Romance

 

  1. Trelaska Hotel & Restaurant Looe, United Kingdom

 

  1. Abbeyfield Hotel – Torquay, United Kingdom

 

  1. Cary Court Hotel – Torquay, United Kingdom

 

 

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3 Ways to Boost Direct Bookings

Book Direct

Book Direct

Direct bookings save commission and are much less likely to cancel. The more direct bookings you get the more money and time you are saving.

1) Make sure you offer the best deal.

Research has shown again and again that customers will choose to book direct where the price is the same or better. Proving that we are naturally attracted to the idea of booking direct, believing we will get better options, better customer service and are more likely to get an upgrade.

Offering the lowest rate is critical, even if it is the same as any other rates offered.

2) Reward direct bookings

When customers do book direct you should look at ways to reward them. Typical rewards can include a discount on their next stay via promo codes. It’s also a great idea to make a reward during their stay, this will depend on your circumstance but might include something like a room upgrade, free wi-fi or a free breakfast.

Get creative and invent original rewards for direct booking, it helps you stand out.

Book direct for benefits

Book direct for benefits

3) Show the benefits of booking direct clearly

Customers visiting your website want to know what to expect when they stay with you but they also need to know that you want their booking direct. They will have visited many other websites and you want them to be persuaded when they are on your website. Displaying a neat little “Best Price Guarantee” on your website will go a long way to increasing direct bookings.

We have created a small selection of Book Direct images, try one or design your own.

Direct Bookings using Promo Codes

Promo Codes for Direct Bookings

To find out more about some of freetobook’s direct booking advantages take a look at Promo Codes which help encourage repeat customers and social media promotion with facebook bookings.

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Tips for Switching booking system

switchSwitching your booking engine can be a lot easier than you think. Here are a few tips gleaned from our clients.

But first a word of warning, it’s not just about cost savings.  Whilst cost is always important there are subtler, seemingly less significant things that can actually make a much bigger difference to your business and your happiness!

The four areas I would say you need to understand well are the booking engine functions, it’s cost, the company and the switching process.

1) Evaluating the booking engine

Compare the functionality of each booking engine, focus on what’s absolutely critical to your business…don’t get side tracked by any irrelevant functions.

Speak to the various companies but then dig a little deeper by asking around – do you know anyone using that booking engine, what’s their view?  Remember, an “oily” sales person will just tell you what you want to hear to get the sale!

Ensure the booking engine is flexible enough to handle your processes.  It is one thing to have a function but you need to ensure it works the way you need it to.

2) Costs

You need these in black and white, good companies don’t need to hide or negotiate costs with every client – hiding prices usually means the sales team get extra commission by overcharging you.

Can you tailor their services to suit you? If it’s pay as you go, work out the costs – these tend to be the best value services because you are only paying for what you use.

Look at hidden costs i.e. how does their channel manager work and what control do you have over it? If you don’t have any control over which rooms are sold, when, where and at what price… this will increase costs.

Make sure you don’t incur any additional cost i.e. having to use a specific payment system.

3) Compare companies

heartTry to gauge how much each company really cares about your business. For example, the service and support role is currently in danger of dying off and finding a company that takes it seriously will make a real difference to your business.

Existing customers and social media are your best references when trying to get evidence of how a company treats its clients.

Ask about their plans, do they continually bring out new features, add services, are they innovative, what’s their reputation among other suppliers you work with….ask around. The best businesses are respected and loved by both their clients and partners they work with.

Look at the small print in any contract, does it tie you in? Do you have any penalties or notice periods that lock you in if you don’t like it?

4) Process

How easy is it move over? Can you access the system to try it out first, even run it alongside your current booking engine so you are 100% certain.  Is there a time restriction to get it running ? Beware of lock-in trials, you want to try it at your own speed.

Make sure the company you are switching to is ready to have you on board, do they have a dedicated switch team? If they are good they’ll have lots of experience and offer advice on the right way to set-up and which services are most suitable.

If they are really great they’ll give you tips and tricks to increase your business, remember they may have spoken with 1000s of small businesses just like yours.

Check if there are help guides or videos available to help you understand the new system (and work at your own pace).

Finally, timing is critical, it makes sense to do this kind of analysis when you have a bit of time on your hands.

The overwhelming feedback I have received indicates that all of the above is much easier than most think, there is no reason to stick with a booking system that doesn’t work for you……

I just wanted to finish with a happy switcher who got it all right…

” Wow this is amazing!! We have just reached 100 bookings in the last 30 days 9/12/16 to 9/01/17, on the freetobook system. Thanks for starting it all off, and can you thank the ladies in the office for help setting up. I wish we had moved years ago!! ” (Adrian at Seed Hill)

Thinking about switching to freetobook ? find out more here…

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TripAdvisor lower commission

Booking by TripAdvisor

Booking by TripAdvisor

At 12% TripAdvisor’s Instant Booking connection has a lower commission than big online travel agents. Is it time you looked into how to get your share ?

Why not start by checking out your own listing on TripAdvisor to see how they promote the booking links. You can’t fail to notice that visitors are asked for dates of stay and encouraged to search and book.

The connection to TripAdvisor through your freetobook diary is free (you do have to pay TripAdvisor).

6 Advantages to TripAdvisor Instant Booking

1) Lower commission, from 12%
2) You only pay commission on completed bookings
3) No upfront costs, no signup costs, no fees from freetobook
4) You receive all of the customer’s direct details, including email address
5) Simple to do, just login to TripAdvisor and connect
6) You don’t need a Business Listing to get these TripAdvisor bookings

The connection simple, just activate it in your TripAdvisor account to enable direct bookings on your TripAdvisor page. If you already have a freetobook account you don’t even need to contact us.

Most of freetobook’s benefits are free with a few optional charged services, find a complete list of our charges on our pricing page, what does freetobook cost ?

Other blog articles on TripAdvisor

Find out more about TripAdvisor Review Express

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Spread your booking sources

Online Travel Agents

Big sources of bookings

Increasing direct bookings is the priority and we certainly help thousands of businesses grow theirs. The next priority is to ensure you have a good mix of other booking sources so you don’t have all your eggs in one basket. Too many bookings from one source creates a risk to your business.

If almost all your bookings come in from Bookingcom or Expedia there’s a danger of a single source being too dominant and any business knows that securing future success requires a healthy spread of bookings.

What if you were to fall out with your single biggest source of bookings, do you have any alternatives? Perhaps they decide to implement something you disagree with, do you have another source as back-up?  These are valid questions that could affect the sustainability of your business.

You also need to consider that each agent has their very own customer database and by working with a variety of them you maximise your exposure to potential new customers. If for example you only work with Expedia, you’ll only get Expedia customers and that will limit your business.

bestPriceA good healthy business mix includes plenty of direct bookings alongside a diversified strategy with Bookingcom and Expedia, but make sure you have a plan to increase direct bookings.

 

Secure your future bookings with a two priorities

1) Don’t rely on just one big source of bookings

Easy to use channel manager can help manage multiple sources of bookings without double entry or double bookings.

2) Invest in growing your direct bookings

Direct booking tips and blog articles to help grow your direct bookings

 

Posted in bookings, channel management, digital marketing, marketing, online, OTAs, sales, technology, tips | Tagged , , , , , , , | 12 Comments

Booking extras now even better

Booking Extras for hotels

Booking Extras no limit

Freetobook properties have always been able to offer their very own extras enabling customers to choose items that will make their stay special, whilst adding to to property’s revenue.

We have now added the ability for you to define nightly extras so that the extra cost is multiplied by the number of nights your customer stays. Nightly extras can be also booked for a specific number of nights rather than all nights.

Booking Extras can be found in Tab “Availability” and “Booking Extras” on the orange bar.

More great options included with freetobook’s booking extras include;

  1. Ask your customer an associated question related to a booking extra.
  2. Limit the extra to certain dates of stay.
  3. Extras can also be offline only (not bookable by the customer), this is great if the extra is variable and you only want to add it to their bill during stay i.e. meals and drinks.
  4. An extra can also be compulsory i.e. for a security deposit.

These functions and much more are included in freetobook’s free version which continues to grow and improve, all helping your direct bookings. Just what you would expect from a cutting edge family business.

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Promo Codes upgraded for more direct bookings

Direct Bookings using Promo Codes

Promo Codes for Direct Bookings

Thousands of properties have already benefited from freetobook’s promo codes so we have made them even better. You can set up as many promo codes as you like to target more customer segments and drive up your direct bookings.

Now with the new upgrades you can also;

1) Restrict the promo codes to apply on certain nights of the week.

2) Create a promo code that’s an extra service or item rather than a rate discount.

3) Set a minimum stay duration for the promo code.

Promo codes are great at encouraging guests to book direct. So why not use them to increase direct bookings and entice bookers away from other online websites, thereby powering more direct commission free bookings.

You will find promo codes and special offers in the Tab “Specials” and “Promo Codes” on the orange bar.

Further information on promo codes

On our website “More Direct bookings with Promo Codes

On our blog “How can hotels use Promo Codes ?

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6 ways hotels can use social media to attract more guests

A guest blog from Juste Semetaite

6waysGuestBlog

To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed in indecision and torn between equally exciting, glamorous and exotic choices. And this is where your social media strategy gets tested.

To capture the holiday seekers’ imagination early, you need to keep the engagement fire blazing on daily basis – a whopping 66% of leisure travellers turn to search engines when planning their next trip. So, what it means, really, is that a ton of potential guests are snooping around your social media accounts every day.

How can you turn curious vacationers into soon-to-be guests?

Capitalise on the magic of compelling visuals

The number of international travellers has skyrocketed in the last 10 years. People are more eager to travel to distant, exotic places than ever before and the thirst for unique experiences pushes them outside their comfort zone.

How do they pick their travel destinations? It’s not uncommon to hear about travellers crossing the world to visit a place they’ve seen featured in a magazine, on TV or in a travel blog. The mind is a visual instrument, so if there is one way to grabbing travellers’ attention, it certainly involves gorgeous imagery.

Here are some ideas to try:

read the full article here

Juste Semetaite is a content marketer @PeoplePerHour,  For hotels struggling to find spare hours or energy to execute social media strategies, PeoplePerHour.com can help. You can ping Juste at juste@peopleperhour.com or tweet @JusteSem.
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Why it pays to sleep around for B&B owners

4poster

A Guest Blog by Heather Turner at Forfeng Media.

I wrote a post a while back about Viewing your restaurant from a customers perspective, and it occurred to me after spending a weekend away at a very nice B&B, to wonder how many innkeepers have actually stayed (and not just one night) in every single room in their own B&Bs. I mean packed their bags and literally “checked in”.

I bring this up because, as an example, the B&B I just stayed at recently had wonderful hosts, a delicious breakfast, comfy beds and great amenities, but the toilet paper holder just wasn’t very functional. Every time someone went to use the loo, the toilet paper fell off the decorative holder. How annoying was that? Trivial, but annoying.

Did this mar my whole stay? Absolutely not. Did I forget to mention it to the innkeepers? Yes I did, because it was a very minor problem (am I emailing them after I write this post? Yes).

It got me to thinking though, how many small things that the usual guest may have a small problem with, that doesn’t really affect the overall stay, but stays in the subconscious and they forget to mention it to the innkeepers.

As innkeepers (I know I would feel this way if I had an inn) you go out of your way to try to make a guest’s stay perfect. So to me, take one step more and go a little further.

I recently wrote a post about Attracting Business Travelers to B&Bs, and in it I listed some very minor pet peeves about staying in B&Bs. If I think back to recent stays, not just in B&Bs, but hotels as well, I can list a bunch of minor things, that if the owners or managers had actually stayed in the rooms themselves they would have noticed.

Two different places, had big armoires that had flat screen TVs in them. Terrific idea to get them out of the way and not be an eyesore. Defeats the purpose of having a TV for guests to watch though if the armoire doors won’t stay open, and keeps slowly swinging closed.

Defective or misplaced toilet paper holders seem to be huge one. The one that was two feet from the commode really made my day so to speak, LOL.

The water faucet that sprays a little too hard when turned on all the way. I tell you it’s a real pain having to find another set of clothes to wear, when you are on your way out the door, and all of a sudden you are wearing water polka dots.

What are you supposed to do with all those pillows and comforters (especially when it’s 90 degrees out)? They get piled on chairs. I’m not suggesting you do away with them, they look gorgeous, but perhaps put a place aside where guests can put them. The places that have luggage racks generally get used for that oversized comforter and my luggage ends up on the floor, and the pillows I put on chairs, and then end up with nowhere to sit when I want to put shoes and socks on the next morning.

I am not trying to nitpick about very minor things, but more to make the point that if innkeepers spent actual time (sleep time, activity time) in the rooms they let guests sleep in, they might notice some minor things, like the very bottom drawer of the dresser that just doesn’t want to get unstuck easily.

As innkeepers you want to make your B&Bs perfect, take a look at it from a customer’s point of view, it’s a fresh perspective, and it will help you to better understand and fix any small issues that can make a very small (but lasting) impression on a guest.

I would suggest setting up a log, so you can track when you’ve stayed in the rooms as well. Did the other rooms have guests at the time? Was it a weekend? What season was it?

You may find things like the room that is perfect in three seasons, in the summer the air conditioner blows directly on the sleepers (so you could consider moving the bed), or the suite upstairs you can hear a TV playing (so you consider moving the location of the TV stand against a wall that doesn’t connect with an adjoining guest room). You wouldn’t know these things otherwise.

When was the last time YOU stayed in your rooms?

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Accommodation photography

As the old saying goes, a picture is worth a thousand words….

It only takes a quick glance for someone to evaluate what they see and form a positive or negative judgement. In fact, studies have shown that the viewer generates an opinion as instantly as the blink of an eye.

Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage.
The study, published in the journal ‘Behaviour and Information Technology’*, also suggests that first impressions have a lasting impact.

Researchers also believe that these quickly formed first impressions last because of what is known to psychologists as the “halo effect”. Gitte Lindgaard of Carleton University in Ottawa, Canada, and lead researcher of the paper says: “If people believe a website looks good, then this positive quality will spread to other areas.” As websites increasingly jostle for business, Dr Lindgaard added that companies should take note. “Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors,” she warned.

Your establishment may provide guests with a spectacular breakfast to beat all of your competitors or you may have spent time, effort & money on the interior design. But if the pictures are poor, unprofessional or non existent, you could risk losing potential customers in an instant.

Therefore, it is evident that good quality photographs are essential for success in drawing in new guests. If there are few or no pictures to look at, the chances are they will move on.

Sarah Kay Photography specialises in all types of accommodation photography and styling. Here she shares some of her tips for creating photographs that will bring out the best in your holiday let and help you use the power of image to increase sales.

Tips for photographing your property:

Tip no 1. It may seem obvious but don’t forget to de-clutter every room. This includes removing bins, leaflets, etc.

Tip no 2. Don’t have wires/cables dangling all over the place! Wherever possible try to hide them either by unplugging or removing them all together. With kettle bases or wires from other appliances, or in the case of lamps which need to be switched on, tuck the wire behind furniture or use masking tape to ‘stick’ them out of the way.

Tip no 3. Tidy and straighten all curtains, blinds, bedding and sofa cushions. Iron them if necessary, there is nothing worse than creases and crumples that stare back at you in photographs!

Note this BEFORE and AFTER shot. Yes it’s the same room!

compare2rooms

 

Tip no 4. Personally, I always like to have all lights switched on in my shots. I feel it gives the image added shine and sparkle. Depending on the natural lighting in your room, you may want to experiment and see which you feel looks best.

Tip no 5. Please, no toilets in shot. I’m not against photographing bathrooms, some look great. If you think it will be beneficial to photograph your bathroom, do try to avoid the toilet. If this is not possible, please please ensure the lid is completely closed and there is no bin or toilet brush in sight! Eeek!!

Added tip: Take a shot of a detail in your bathroom rather than the whole room. To give a taster of the style of the bathroom. The viewer can then create a idea of the whole room just from that one shot.

Tip no 6. Think about your target market and dress your rooms accordingly. Romantic getaway? Champagne and chocolates will do the trick.

Added tip: Less is more, never over-dress the room or it will look cluttered.

Tip no 7. Remember the reasons that people come to stay in your property. Is it the stunning lake view? Is there a fantastic feature window? Think about it’s uniqueness and take those photographs.

Tip no 8. Ensure your outside areas are looking tip top. Hanging baskets flourishing, decking or patio swept and free of weeds, grass trimmed and looking neat. Take the photograph on a day with some sunshine and blue sky. If you can’t get a good day, take one at dusk with all your lights on for an ambient glow.

Tip no 9. Finally, take your shots. Study each image for imperfections as mentioned above. Does the furniture need tweaking slightly to create better composition for the viewer? Would the picture look better if taken from a different angle? Try every corner of the room, some will look “right” some won’t; again, experiment with this.

Tip no 10. Save time and hire a professional photographer, but first ensure they will take care of all the points mentioned above. Not all photographers include styling in the price. I always say, during my accommodation photoshoot it’s 10% photography, 90% preparation! And then there is professional editing… which is another story all together!

www.skhp.co.uk

Twitter @Sarahkay_photo

https://www.facebook.com/skpcumbria
*Source of research into psychology of first impressions: http://news.bbc.co.uk/1/hi/technology/4616700.stm

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